ABOUT US
WHO WE ARE
4TR is an startup type of agency formed to unite the commercial forces within the Travel Retail Market at a global level in favor of brands that according to the market analyzes have high potential of adhesion and sales in the Duty Free and Duty Paid shops located in airports, airplanes (Inflight), Cruises, ports, borders and others.
Believing that the union is power, 4TR has united a large part of the efficient representation and distribution companies in the different geographic areas and has created an integrated commercial arm that seeks to meet the global demand of the TR market.
The synergy of these companies makes brand performance optimized and leaves no gaps in the brand relationship with store managers and end-customers who require a solid relationship base and ONE-TO-ONE on-site relation.
Our structure allows to make in a modern and integrative way an efficient management of the brands integrating the 4TR portfolio, adjusting to the particularities that each brand and clients of each region require.
MARKETS
AIRLINES (INFLIGHT)
On board sales
MARITIME
Cruise Ships, Ferries, Crew Shops
AIRPORTS
Duty Free and Duty Paid airport shops globally
OTHER OUTLETS
Border Shops, Military, Diplomatic and street / metro / train station shops.
MISSION:
To create a diversity of mechanisms in order to unite and integrate the main commercial forces in the GTR market consolidating all in one team.
VISION:
To optimize all the unexplored potential brands, selected by 4TR, in the market worldwide.
VALUES:
Full commitment, dedication and respect to all cultures.
150+ sales representative spread worldwide
20+ distributers
2+ trading companies
3 new global brands each month
We support with all the aspects necessary to build a strong structure in the TR Market.
