Brands

Brands
Brands2019-10-21T14:50:57+00:00

TRAVEL RETAIL

Take your brand to the next level

Are you familiar with travel retail?

Travel retail is the sale of products in airports, downtown shops, border shops, onboard cruise, ferry vessels, aircrafts and other travel environments.

This unique 64-billion dollar industry is one of the world’s largest. In fact, its compound annual growth rate is measured at 81 percent until 2026, making it one of the fastest growing industries today.

Share of travel retail by region

Share of travel retail across channels worldwide

According, to Allied Market Research, the sector will be worth $125 billion by 2023!

And with over 1 billion people traveling internationally each year (which makes up 15% of the global population!) now is the best window for businesses to grow their revenue and influence by selling their products in the travel retail market.

It is the perfect way for brands to give themselves greater visibility, reach a wider and more global clientele and experience growth.

Here at 4-TR, we believe that every brand has the unique potential to excel in travel retail.

If that is something that interests you, we’d love to show you how partnering with us can help you navigate this unique market that has so much to offer.

As a marketing and sales start-up agency, we seek to connect brands with the world of travel retail.

We do so by helping brands fashion the right luxury image and guide them through a travel retail market launch process that has the potential to bring them increased success and growth…no investment needed, just win-win situations.

The truth is …the travel retail market can be a difficult one to navigate on your own as there are many factors that go into selling a product in this industry.

Because of its international nature and other specifics regarding the sector, the travel retail market functions almost like a 6th continent, with different rules governing how it operates.

Travel Retail 15 Years

In addition, customer behavior at airports is often different from other settings.

Traveling customers typically only have an average of 29 minutes to shop making it imperative that the products sold be marketed and displayed in specific ways as to quickly draw a traveler’s attention and enhance their shopping and purchasing experience.

Sales teams often require special training, pricing often needs to be adjusted and branding needs to be very specific to the industry.

These factors and others require specialized care, know-how and experience which 4-TR is happy to provide you with.

As your partner, 4-TR will help you connect with buyers and sellers around the world through a specialized market strategy for your brand including, the right pricing, logistics, promotions, portfolios, digital marketing solutions, sales strategy, sales training and more.

Using our high-tech A.I. and Big Data analytics, we want to help you reach your highest potential for travel retail and guide you through a high-quality custom-made product development, marketing and brand positioning strategy.

Imagine a future where your brand is sold on all travel retail platforms including airports, cruises, borders, inflight and travel shops in places such as Europe, Middle East, South America, Asia, Africa and the United States!

BEST SELLER COUNTRIES

Ranking of airports with travel retail sales of over $ 1 Billion

Our experience over the years has been expansive in that we have worked with major companies like Disney, Whirlpool, and  Travel Smart by ConAir and helped them reach new heights in travel retail.

Top 10 Luxury brands and their presence at key airports

If you partner with us, you will gain access to over 200 travel retail ambassadors around the world, that will make sure your brand gets the maximum care, specific to your needs.

All of this, at no upfront cost to you!

Create a partnership with 4-TR that will take your brand to new heights of success.

CONTACT US